Russ & Daughters x Puma - ‘Orchard OGs’
Commercial
Sizzle
1:20
Longform
1:20
Sizzle
0:37
Lox meets leather. Extra Butter links with Lower East Side staple, Russ & Daughters, to remix the iconic Puma Clyde. Featuring a conversation between owners Niki Russ Federman and Josh Russ Tupper, as they reflect on the evolution of the neighborhood.
Digital Video (color, sound)
2700 x 2160
37s
Longform
6:10
Lox meets leather. Extra Butter links with Lower East Side staple, Russ & Daughters, to remix the iconic Puma Clyde. Featuring a conversation between owners Niki Russ Federman and Josh Russ Tupper, as they reflect on the evolution of the neighborhood.
Digital Video (color, sound)
2700 x 2160
6m 10s
DP Selects,
Shot
1
No items found.
DP Selects,
Shot
1
Credits
Directors
Emmanuel Terrell
Jake Vriezelaar
Editor
Em Wallace
Director of Photography/Producer
Jake Vriezelaar
First Assistant Camera (Day 1)
Zhenya Townley
First Assistant Camera (Day 2)
Em Wallace
Gaffer
Lukas Cardoni
Location Sound Mixer
Sean Brooker
Stills Photographer
James Berkeley
Russ & Daughters Coordinator
Aliza Gans
Production Assistant
Lauren Klas
Executive Producer/Creative Director
Bernie Gross
Brand Producers
Anand Sheth
Luke Elson
Colorist/Sound Designer
Jake Vriezelaar
Camera Equipment Provided by
Greenwood Cinema Rentals
Starring
Featuring
Russ & Daughters Owners
Niki Russ Federman
Josh Russ Tupper
Models
Brandon Jones
Cat Pozo-Olano
Luke Elson
Special Thanks
Ultrawide lens from
Liam Reardon
Locations
Lower East Side, New York
Russ & Daughters Restaurant
Lower East Side, New York
Streetscapes
Impact
Over 50K views on Instagram organically
Campaign featured in Hypebeast
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